Live (it up) At Eden
Live (it up) At Eden
Posted on 05/21/2010, by
DMC
We recently launched a new campaign for our client, luxury apartment building Eden Apartments, in downtown Baltimore’s stylish Harbor East. The client came to us wanting a way to connect with potential residents without getting into the commodity pricing wars that dominate their marketplace.
We told the client that Eden Apartments epitomizes luxury living. And convenience. And what it’s like to be 20- to 30-something living in a trend-o neighborhood and be, well, beautiful (no dogs allowed!). Don’t give that up. In fact, embrace it. Become the destination for downtown Baltimore living – or at least the pied piper for urbanite coolness. Show me why I can’t imagine living anywhere other than Harbor East and more people will . . . include places like Eden Apartments in their list of potential residences and end up living in Harbor East.
Of course, the traditional ways to reach these folks continues to evolve. Reaching the sought-after would-be-tenants is harder with newspapers failing and so many of them not watching TV commercials. So what do we do - hit ‘em where they live. On the streets (with mobile, scrolling ads and a 36-foot wide banner), online (with a cool new blog site) and in their favorite watering holes (with t-shirts and a coaster campaign at 13 bars) enticing them to text in to win a prize, and build our client’s database at the same time. New leads come in but also the client is armed to continue nurturing those leads so as leases come up Eden goes to the top of the wish list. See the rest of the work on our portfolio here.
Occupancy up. Client happiness up. Bottoms up!
