Ah, the new year! A chance to start fresh. Make resolutions. Reinvent ourselves. Something we’ve taken quite literally here at DAVIEMCLEAN.

On January 1, 2011, my former business partner and dear friend, Dan Davie, made the exciting decision to move from agency- to client-side. Dan’s new role will be as COO of Hielix, a pioneer in managing the adoption of healthcare IT to streamline the exchange of health information.

As a DAVIEMCLEAN client, Hielix looked to Dan and DAVIEMCLEAN to literally reinvent them over the past year. He did his usual fantastic job – so much so that Hielix is largely regarded as one of the thought leaders in their industry. Their choosing Dan to run what he helped re-create shows even more astute thinking on their part. We couldn’t be happier for Dan.

So as we turn the proverbial page, we thought it appropriate to change our name as well. But not by much. As of now, we’ll go by the handle DMC, keeping a part of  the name that was there from its formation but taking it somehwere new.

The creative team and the creative product we’re known for hasn’t changed. Nor is our commitment to delivering the same level of  work we always have. The exciting part about the change is the chance to bring heavy-hitter human resources to our accounts as needed – people with expertise and passion and skills that we’ll leverage to meet our clients’ needs.

 2011. An exciting new chapter for us and for our clients. We’re looking forward to it!

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