Advertising and Marketing Blog
Strategy: Online Reputation Management
Posted on 01/26/2009, by DMC
In our continued exploration of all things social media, we thought we would spend some time talking about how these social networking efforts can affect how you & your brand are perceived in the marketplace. This process of discovery is called ORM. ORM is the acronym for Online Reputation Management. ORM is basically monitoring the conversations about your company and prevailing perception online and either notifying you or responding in your stead. Your online reputation is a strange beast. As much as we would like to own our brand, the market owns our brand. If you don’t know what is being said about your brand and responding accordingly you have no control of how you are perceived. ORM is a developing service which has barely been sneezed into existence in the past few years with the critical mass social media & blogging has gained. The problem with social media is that now every who wants to has an avenue to publish what they think, and rarely are they credible experts.
Social Media for Beginners, Part 3
Posted on 01/15/2009, by DMC
This is the third installment in the series on social media for beginners. In the first two we covered Facebook, MySpace, and Linked In. In the second we covered Twitter and blogging. Which brings us to the third and final chapter – what this all means for my business.
While it is fun to play around with these things on your personal account you can also put your business on the playing field in different social media circles. The first and easiest things to do, create a business Facebook page and Twitter account. Facebook will allow you to create a fan page, where people can become fans of yours and show you off to the world or you can create a group. However, it’s important to realize these tactics are for your business – we’re talking about your brand here. It’s important to separate your personal voice from the messages you want your business to communicate.
Social Media for Beginners, Part 2
Posted on 01/08/2009, by DMC
Welcome to the second post in the series Social Media For Beginners. You can check out the first post here if you missed it. The forthcoming final installment in the series will be Part 3 – What does this mean for my business. So lets jump right in to the most mainstream social media tools after Facebook, MySpace, and Linked In.
Social Media for Beginners, Part 1
Posted on 01/06/2009, by DMC
OK, so it has been a while since Elevation Brand has posted a blog. We have been slacking in the blog department, and only because things got quite busy elsewhere. Recently I have ran across some (read – a lot) of people who dabble in Social Media but are scared of diving in. So we thought it might be good to give them a little nudge to break down the simplest forms of social media. First the big three sites: Facebook, MySpace, and Linked In. I say big three because these are the most all inclusive and share many features and tie-ins to other social media applications. One of these three is a great place to start and get your feet wet.