Advertising and Marketing Blog
Elevation Launches New Hielix Brand
Posted on 02/19/2009, by DMC
One of the reasons our clients come to the Elevation team is they want to launch a new brand into the marketplace. They have confidence in our ability to focus their brand to a sustainable message and an identity that does not rely on the expected to cut through the clutter of a crowded media marketplace. It takes a clear understanding of the perceived value to the customer and an ability to communicate that value in a compelling way – with word, visuals and programs. This week we launched a new brand into the marketplace. Our client, Hielix sees the healthcare marketplace racing towards a solution to create a seamless exchange of personal medical information. Our challenge is to develop a sustainable brand identity and launch it into a marketplace that is still undergoing a sea change in priority and attention from the highest levels in our county.
IdeaField – Tampa's Coworking Reality
Posted on 02/09/2009, by DMC
As many of you who read our blog regularly know, we have been talking about the movement of coworking that has taken root in many cities across the country. Through the great support of like-minded individuals and real demand from the Tampa area community, our efforts to make coworking a reality for the Tampa region is finally coming to fruition.