Advertising and Marketing Blog
Marketing Agencies Must Show Business Value
Posted on 03/31/2009, by DMC
We had a really great new business pitch on Friday of last week. As we asked the prospect questions about what success means for their business and talked to them about how savvy, focused marketing can support business growth I could see the frustration he was obviously feeling lift from his shoulders. Apparently he had a number of agencies in before us. Each of those shops came in like one trick ponies, trying to push the company into an advertising campaign. However, they could not communicate how an ad campaign would improve business performance. Or help to alleviate the challenges the client was facing today.
Five Ways to Protect Your Brand from Boredom
Posted on 03/19/2009, by DMC
I read something recently that there are no boring product categories, only boring brands. From my perspective, a boring brand is a fate worse than death. A boring brand is something that prospective customers treat with apathy one that gets ignored in the competitive discussion. In any market at any time, who can really afford to be ignored when customers are making buying decisions.