Advertising and Marketing Blog
Posted on 04/28/2009, by DMC
Thou shalt not “got _____ ?” or use “yes you can” under any circumstance.
Today’s commandment, number two, in our Ten Commandments of Successful marketing is all about individuality. If you would like to go back and catch up on the 1st commandment, click here. We extensively covered how to Protect Your Brand From Boredom in an earlier post, but it bears repeating – if you’re best option is to utilize someone else’s marketing, what compelling reason do you leave your customer to purchase your product. What you’re really telling them is, “Do you remember that other, better know product? You should buy that instead.” Do this and your brand is instantly boring.
Posted on 04/21/2009, by DMC
As part of an ongoing series, we thought we’d take a stab at the Ten Commandants of successful marketing. We’ll continue to tackle these one at a time, since they are all very important to ensure you are able to demonstrate measurable success from your marketing efforts. We’re not making recommendations on ranking commandments on priority – you’re unique situation will dictate relative importance. We’ll start the series with today’s commandment, “thou shalt stay on message.”
Posted on 04/07/2009, by DMC
We have all heard clients, executives and marketing guys say – “Oh we are just like [insert better known competitor's name here]” when talking about their company. As we were quoted on The Toilet Paper Entrepreneur’s Blog, (#14) “companies need to resist the urge to look/sound like their biggest competitor.” Far too often companies fall into the trap of thinking that “me too” marketing, to sound and look like the market leaders, will bring leadership, awareness and market share to them. However, only the opposite is true. The more that companies try to resemble the competition, the less they become viable alternatives to the competition. Here are 5 ways to avoid being a “me too” company.
Posted on 04/02/2009, by DMC
So sometimes after a long day/week of hammering deliverables and exceeding client expectations, we here like to kick back for a few minutes at the white board and argue back and forth about some fun topics. Today was no different. The monotony of top five lists getting promoted on Facebook these days inspired a few of us to list the top five albums that had the biggest impact on us.