Advertising and Marketing Blog
Thou Shalt Not Hype for Hypes Sake
Posted on 06/11/2009, by DMC
You have heard it before – “We gotta get this to go viral!”
The first question a marketer should ask themselves, or their social media crazed comrade, is “who cares?” Not in a flippant, sarcastic way but in a very serious way. You don’t need to try to have the online community buzzing about your product, if they don’t have a reason to care. And frankly you will be wasting your time to try and build the hype for your product if you cannot determine its relevance to the your business goals.
I Don't Recycle
Posted on 06/01/2009, by DMC
This morning, the Elevation Brand team is announcing the launch of a new consumer marketing campaign. Created for the State of Georgia (Department of Community Affairs), the campaign’s goal is to change consumer perceptions, and ultimately behavior, of recycling statewide. The Elevation Brand team, working as the creative services and marketing arm to our partner Hill & Knowlton Tampa/DC, was responsible for the conceptual development and visual execution of this campaign.