Advertising and Marketing Blog
Posted on 09/23/2009, by DMC
At the beginning of this month we launched a new marketing campaign for the Hillsborough County department of solid waste. The goal for the campaign was simple – encourage homeowners within unincorporated Hillsborough County to request recycling bins. The conceptual idea for the campaign began with a group of famous “Ben’s.” The connection between famous Ben’s and recycling bins is an easy one for general consumers to grasp. They are found across the mainstream consumer landscape. And they are easy to identify. Go ahead, take a minute and see how many famous “Ben’s” you can think of . . .