Advertising and Marketing Blog
Posted on 03/24/2010, by DMC
Earlier this week, we were pleased to discover that a campaign we worked on for the State of Georgia, Department of Community Affairs was selected as a finalist in this year’s 2010 Silver Anvil Awards. I can’t tell you how thrilled I am for everyone involved in this process.
We were tasked with changing the conversation among consumers and engage them to participate – not just in recycling but in the conversation on its value. With the help of our partner on this account, PR firm Hill & Knowlton, that’s exactly what we did. The campaign is in its 9th month in the field and the results are pouring in.
Circle your calendars and cross your fingers for June 3rd when the awards are being announced. Thanks so much to a really strong partner and a client who asked us to push then fought for the campaign every step of the way. And especially to our team – you listened to the research, heard the client and knocked yourselves out to deliver an integrated marketing campaign that has been called “the best campaign put out by DCA in 20 years.”
Great job everyone!
Posted on 03/19/2010, by DMC
There’s a lot of energy required to run a successful ad agency. We think most of that energy should be put into creating inspired opportunities for clients. Into unveiling microscopic details that lead to ingenious strategic thinking. Into a parallel and relentless focus on helping our clients improve their business metrics. Into pushing people’s envelopes just a tad, to make them aware, in a good way, that they’re being marketed to.
We find they don’t mind being marketed to when we hit them with something relevant or entertaining or educational or compelling. Oh, and memorable. Always memorable. We formed DAVIEMCLEAN to do just that. With one finger on the pulse of today’s business considerations, and one on consumers’ anthropological pulse. So we know how to say what, to whom and when.