Is it possible to make Human Resources Management interesting? Or at least to set apart one company offering those services from the others? Once again, a great client bought into the need to truly use advertising for all its worth, and actually say something in a relevant and creative way. They, and we, didn’t assume people were just dying to read their ad copy. So we made them, by designing in-your-face ads that put into human terms the problems plaguing it prospective customers.
Hillsborough County, Florida had seen and loved our “I Don’t Recycle” work for Georgia, and asked us for a headline or two telling people where to request a bin. We saw an opportunity to do more, and enlisted some well-known bins for our Famous Bins campaign…which we grew into a contest whereby residents visited a web site to enter the latest Famous Bin they had spied, with the hopes of grabbing one of several prizes. More than just a county-sponsored message for free bins, we improved their visibility, while keeping recycling top of mind…where it should be.