When digital printing first became affordable and accessible, we were asked to tell people it was affordable and accessible. We tasked ourselves with also making it entertaining, lest it be lost in a sea of literature to businesses from printers, caterers, document shredders and office-plant watering services. These preposterously written and designed direct mail pieces compelled a trial of this new printing freedom, asking readers to input their own information on a fun website, which generated a totally customized return postcard within days with the customer’s information woven in. Product demonstration: the oldest trick in the book…modernized.

It’s hard to tout a golf course without lots of beauty shots at sunset/rise…at least that was the popular thinking. Do that, we reasoned, and run the risk of looking like every other golf course in that most-crucial of settings, in the media. So our crack creatives came up with a spoof of a then-popular Tiger Woods spot that used humor to garner consideration among Washington D.C.’s golfing community…not to mention garnering a Best of Show in the D.C. Addy’s that year.